← Zambia · DMI-St. Eugene University
Bachelor of Business Administration in Advertising and Marketing
DMI-St. Eugene University · Chibombo
About this programme
Four-year BBA specialising in advertising and marketing — covering brand management, consumer behaviour, digital marketing, advertising campaigns, marketing research, and integrated marketing communication.
Entry requirement
Entry requirement: 25 points or better. In Zambia a lower total is stronger, so a total at or below 25 meets this requirement.
Programme facts
| Qualification | BBA |
| Institution | DMI-St. Eugene University |
| Faculty / school | School of Management |
| Duration | 4 years |
| Location | Chibombo |
| Maximum points (lower is better) | 25 |
| Accreditation | HEA-registered; HEAIMS ID 22 |
| Funding / sponsorship | HELSB (Higher Education Loans and Scholarships Board): Zambia's government student loans board provides GRZ loans to first-year undergraduates at designated public universities — watch for per-institution adverts on helsb.gov.zm/news_and_updates/. |
Careers this programme leads to
Marketing Officer Advertising Account Executive Brand Manager Digital Marketing Specialist Marketing Researcher Account Manager (Agency) Media Buyer Social Media Manager Creative Director (pathway) Sales Manager
Source
Published by https://www.dmiseu.edu.zm/bachelor.php.
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