← Zimbabwe · Midlands State University
Bachelor of Commerce (Honours) in Consumer and Marketing Intelligence
Midlands State University · Gweru
About this programme
Focuses on consumer behaviour research, market analytics, and competitive intelligence for business strategy. Students learn market research methods, customer insight analysis, and digital marketing analytics. Graduates work in market research firms, corporate marketing departments, and advertising agencies.
Entry requirement
Entry requirement: at least 7 points.
Programme facts
| Qualification | bachelors |
| Institution | Midlands State University |
| Faculty / school | Faculty of Business Sciences |
| Duration | 4 years |
| Location | Gweru |
| Minimum points | 7 |
| Accreditation | ZIMCHE-accredited |
| Funding / sponsorship | ZIMDEF (Zimbabwe Manpower Development Fund): government scholarships and loans for priority-field students, plus Presidential and National Scholarships (OPC) for bilateral study abroad — contact [email protected] or apply in person at provincial offices for Presidential Scholarships. |
Careers this programme leads to
Market Research Analyst Consumer Insights Specialist Marketing Intelligence Manager Brand Strategist Customer Analytics Officer Competitive Intelligence Analyst Marketing Data Analyst Product Manager Digital Marketing Specialist CRM Manager
Source
Published by https://www.msu.ac.zw.
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