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Bachelor of Commerce (Honours) in Marketing Management
Great Zimbabwe University · Masvingo
About this programme
Covers brand management, digital marketing, market research, advertising, and sales strategy in domestic and international markets. Students develop practical skills in marketing planning, consumer behaviour analysis, and promotional campaign management. Graduates work in marketing agencies, FMCG companies, and corporate marketing roles.
Entry requirement
Entry requirement: at least 7 points.
Programme facts
| Qualification | bachelors |
| Institution | Great Zimbabwe University |
| Faculty / school | Munhumutapa School of Commerce |
| Duration | 4 years |
| Location | Masvingo |
| Minimum points | 7 |
| Accreditation | ZIMCHE-accredited |
| Funding / sponsorship | ZIMDEF (Zimbabwe Manpower Development Fund): government scholarships and loans for priority-field students, plus Presidential and National Scholarships (OPC) for bilateral study abroad — contact [email protected] or apply in person at provincial offices for Presidential Scholarships. |
Careers this programme leads to
Marketing Manager Brand Manager Digital Marketing Specialist Sales Manager Market Research Analyst Advertising Executive Public Relations Manager Product Manager Social Media Strategist Retail Marketing Officer
Source
Published by https://www.gzu.ac.zw.
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