← Zambia · National Institute of Public Administration
Bachelor of Marketing and Creative Studies
National Institute of Public Administration · Lusaka
About this programme
Four-year programme integrating marketing fundamentals with creative industries — brand management, digital marketing, advertising, consumer behaviour, marketing research, and creative-content strategy. Prepares graduates for Zambia's growing creative economy and FMCG marketing sector.
Entry requirement
Entry requirement: 25 points or better. In Zambia a lower total is stronger, so a total at or below 25 meets this requirement.
Programme facts
| Qualification | Bachelor |
| Institution | National Institute of Public Administration |
| Faculty / school | Business Studies Department |
| Duration | 4 years |
| Location | Lusaka |
| Maximum points (lower is better) | 25 |
| Accreditation | HEA-registered |
| Funding / sponsorship | HELSB (Higher Education Loans and Scholarships Board): Zambia's government student loans board provides GRZ loans to first-year undergraduates at designated public universities — watch for per-institution adverts on helsb.gov.zm/news_and_updates/. |
Careers this programme leads to
Marketing Officer Brand Manager Digital Marketing Specialist Advertising Account Executive Creative Director (pathway) Marketing Researcher Social Media Manager Content Strategist Public Relations Officer Sales Manager
Source
Published by https://www.nipa.ac.zm/index.php/business-studies/.
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