← Senegal · Institut Africain de Management (IAM)

Senegal · Master

Marketing and Business Intelligence

Institut Africain de Management (IAM) · Dakar

About this programme

Master in marketing and business intelligence pairing marketing strategy with data-driven market analysis and competitive intelligence. Trains marketing managers and analysts who use data to guide commercial decisions. Aligned with growing demand for analytics-literate marketers.

Entry requirement

Entry requirement: at least 10 points.

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Programme facts

QualificationMaster
InstitutionInstitut Africain de Management (IAM)
Faculty / schoolIAM Grande Ecole
Duration2 years
LocationDakar
Minimum points10
AccreditationANAQ-Sup
Funding / sponsorshipBourses nationales d'études (Direction des Bourses, MESRI) — public-university tuition is heavily subsidised and national scholarships are awarded on Baccalaureat results via Campusen.

Careers this programme leads to

Marketing Manager Business Intelligence Analyst Market Research Analyst Brand Manager Product Manager Data Analyst Insights Manager Commercial Analyst Marketing Strategist Customer Intelligence Manager

Source

Published by https://www.groupeiam.com/2025/10/31/masters-iam/.

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