← Senegal · Institut Africain de Management (IAM)

Senegal · Master

Communication and Digital Business

Institut Africain de Management (IAM) · Dakar

About this programme

Master combining corporate communication with digital business and online marketing strategy. Trains communication and digital managers for brands, agencies and corporate marketing teams. Reflects IAM emphasis on digital transformation skills.

Entry requirement

Entry requirement: at least 10 points.

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Programme facts

QualificationMaster
InstitutionInstitut Africain de Management (IAM)
Faculty / schoolIAM Grande Ecole
Duration2 years
LocationDakar
Minimum points10
AccreditationANAQ-Sup
Funding / sponsorshipBourses nationales d'études (Direction des Bourses, MESRI) — public-university tuition is heavily subsidised and national scholarships are awarded on Baccalaureat results via Campusen.

Careers this programme leads to

Communication Manager Digital Marketing Manager Brand Manager Content Manager Social Media Manager Public Relations Officer Digital Strategist Community Manager Marketing Manager E-commerce Manager

Source

Published by https://www.groupeiam.com/2025/10/31/masters-iam/.

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