Bachelor of Commerce (Marketing)
Kenyatta University · Nairobi
About this programme
BCom Marketing covers consumer behaviour, brand management, digital marketing, marketing research and sales strategy.
Entry requirement
Entry requirement: at least 28 points.
Programme facts
| Qualification | BCom |
| Institution | Kenyatta University |
| Faculty / school | School of Business, Economics and Tourism |
| Duration | 4 years |
| Location | Nairobi |
| Minimum points | 28 |
| Accreditation | CUE-chartered |
| Funding / sponsorship | HELB (Higher Education Loans Board): Kenya government means-tested loans and bursaries for Kenyan citizens at accredited universities and TVET institutions — first-time applicants apply at hef.co.ke; returning students at helb.co.ke. |
Careers this programme leads to
Marketing Manager Brand Manager Digital Marketing Specialist Marketing Research Analyst Sales Manager Account Manager Public Relations Officer Communications Manager Trade Marketing Officer Customer Insights Analyst
Source
Published by https://thekenyatimes.com/latest-kenya-times-news/kenyatta-university-courses-offered-fees-location-and-campuses/.
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