← The Gambia · University of The Gambia
BSc Marketing
University of The Gambia · Kanifing (Serrekunda)
About this programme
Explores consumer behaviour, market research, digital marketing, brand management, and marketing strategy. Relevant to The Gambia's growing tourism and SME sector.
Entry requirement
Entry requirement: at least 5 points.
Programme facts
| Qualification | BSc |
| Institution | University of The Gambia |
| Faculty / school | School of Business and Public Administration |
| Duration | 4 years |
| Location | Kanifing (Serrekunda) |
| Minimum points | 5 |
| Accreditation | NAQAA |
| Funding / sponsorship | Students' Revolving Loan Scheme (SRLS) — enacted 2025, MoHERST-administered; newly operational. |
Careers this programme leads to
Marketing Officer Brand Manager Sales Representative Digital Marketing Specialist Market Research Analyst Advertising Executive Public Relations Officer Product Manager Business Development Officer Customer Service Manager
Source
Published by https://www.utg.edu.gm/utg-undergraduate-admission-criteria/.
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