← Ethiopia · Dire Dawa University

Ethiopia · BSc

Marketing Management

Dire Dawa University · Dire Dawa

About this programme

Develops skills in consumer behaviour, brand strategy, digital marketing, and sales management applicable to the growing commercial enterprises of Eastern Ethiopia and the Dire Dawa free trade zone. Students undertake field projects with local businesses studying marketing effectiveness in cross-cultural trade environments. Graduates work in corporate marketing departments, advertising agencies, and export promotion bodies.

Entry requirement

Entry requirement: at least 60 points.

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Programme facts

QualificationBSc
InstitutionDire Dawa University
Faculty / schoolCollege of Business and Economics
Duration3 years
LocationDire Dawa
Minimum points60
AccreditationETA
Funding / sponsorshipGovernment cost-sharing scheme (Ministry of Education) — public-university places are state-funded and repaid by graduates.

Careers this programme leads to

Marketing Manager Brand Manager Sales Representative Digital Marketing Specialist Market Research Analyst Advertising Account Executive Export Marketing Officer Retail Manager Customer Experience Manager Business Development Officer

Source

Published by http://www.ddu.edu.et/Colleges/bec.

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