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Marketing Management
Dire Dawa University · Dire Dawa
About this programme
Develops skills in consumer behaviour, brand strategy, digital marketing, and sales management applicable to the growing commercial enterprises of Eastern Ethiopia and the Dire Dawa free trade zone. Students undertake field projects with local businesses studying marketing effectiveness in cross-cultural trade environments. Graduates work in corporate marketing departments, advertising agencies, and export promotion bodies.
Entry requirement
Entry requirement: at least 60 points.
Programme facts
| Qualification | BSc |
| Institution | Dire Dawa University |
| Faculty / school | College of Business and Economics |
| Duration | 3 years |
| Location | Dire Dawa |
| Minimum points | 60 |
| Accreditation | ETA |
| Funding / sponsorship | Government cost-sharing scheme (Ministry of Education) — public-university places are state-funded and repaid by graduates. |
Careers this programme leads to
Marketing Manager Brand Manager Sales Representative Digital Marketing Specialist Market Research Analyst Advertising Account Executive Export Marketing Officer Retail Manager Customer Experience Manager Business Development Officer
Source
Published by http://www.ddu.edu.et/Colleges/bec.
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