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European Bachelor in Marketing
HEC Abidjan (Hautes Études Commerciales) · Abidjan
About this programme
A three-year European Bachelor in marketing covering strategy and brand management. Students learn market research, consumer behaviour and commercial communication. The programme prepares graduates for marketing and sales careers.
Entry requirement
Entry requirement: at least 10 points.
Programme facts
| Qualification | Licence |
| Institution | HEC Abidjan (Hautes Études Commerciales) |
| Faculty / school | School of Management |
| Duration | 3 years |
| Location | Abidjan |
| Minimum points | 10 |
| Accreditation | MESRS / CAMES |
| Funding / sponsorship | Bourses nationales (Direction de l'Orientation, des Bourses et de la Mobilite — DOBM, MESRS) — public-university tuition is heavily subsidised and national scholarships are awarded on Baccalaureat results; selective public grandes ecoles admit by concours. |
Careers this programme leads to
Marketing Officer Brand Manager Sales Manager Market Research Analyst Product Manager Account Manager Business Development Officer Commercial Manager Communications Officer Retail Manager
Source
Published by https://www.hecabidjan.ci/.
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