← Botswana · ABM University College
Diploma in Marketing, Advertising and Public Relations
ABM University College · Gaborone, Francistown & Masunga
About this programme
Builds practical marketing, advertising and public relations skills for entry-level roles in marketing and communications.
Entry requirement
Entry requirement: at least 30 points.
Programme facts
| Qualification | Diploma |
| Institution | ABM University College |
| Faculty / school | Faculty of Commerce |
| Duration | 2 years |
| Location | Gaborone |
| Minimum points | 30 |
| Accreditation | BQA Accredited |
| Funding / sponsorship | Government Sponsorship Available |
| Demand outlook | HRDC forecasts about 1,509 openings a year in CREATIVE INDUSTRIES (2025). 2,326 graduates in this field were recorded unemployed at 2024Q1, which at that rate is about 1.5 years of hiring to absorb the people already waiting — ACRON’s calculation from two HRDC figures, not an HRDC finding, and it counts only the existing pool. Graduates per opening: not shown. ISCED "Arts & Humanities" spans both Creative Industries and Humanities and cannot be split between them, so no graduate figure is paired here. These openings are a forecast of need, not posts that are currently being filled. In July 2026 the Directorate of Public Service Management told Parliament's Public Accounts Committee that government "currently do not have the financial capacity to create new vacancies", and that more than 8,000 students now graduate each year while the economy is no longer creating jobs at the same pace. Government policy reserves 80% of entry-level vacancies for new graduates and is achieving about 70%. (Directorate of Public Service Management, evidence to the 62nd sitting of the Public Accounts Committee, reported by Mmegi (July 2026).) This describes the whole field, not this programme alone, and it is not a government waiting list — Botswana publishes no such figure. Source: HRDC Priority Skills Report, March 2025, Table 31 p.41 and Appendix 3 pp.66-76. |
Careers this programme leads to
Marketing Assistant Advertising Coordinator Public Relations Officer Sales Representative Marketing Coordinator Brand Assistant Event Coordinator Communications Assistant Customer Relations Officer Social Media Coordinator
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